![]() In creating balance, I’ll look to see if the letterforms have similarity in the details, such as the axis of the o, the overall slope of the characters, the length and height of the ascenders and descenders, and if there’s too much contrast in the personality or age of the typeface. Be sure that the overall personalities of your actors do not clash, that one takes a leading role and the other a supporting role, and that they compliment each other in their details. ![]() You are seeking typographic actors to fill the roles needed to tell your story through the design. Remember, you as a designer are a casting director for a movie. The styles should compliment each other’s personality with a bit of contrast, but not so much that it’s visibly clashing. Within the serifs category, there are four basic classifications. There are more, but four is a great place to get started. A sans serif typefaces does not have the ‘feet.’ The French word ‘sans’ means without.ĭigging deeper, we introduce students to four simple classifications within the serif category and four within the sans serif category. A serif typeface has features that resemble small ‘feet’ connected at the end of the strokes. Type classifications fall into two basic categories: serif and sans serif. The characteristics of typefaces can compliment and harmonize with each other to create eye-catching combinations and breathe new life into any layout. Type pairing is an art used to dramatically improve a typographic system with unity and variety. Two typefaces create a solid foundation for any type system, and here is our process for building a two-typeface system. In this mini-workshop, we reveal three ways to pair typefaces together in a quick and easy method that saves time for designers. Every once in a while, we bring our Wine & Type Pairing social event to designers, and we like to share our method of pairing typefaces to make the process easier and faster. ![]()
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